Social Media sites are important because of the huge number of people who are on them. Some are specialized an not super helpful to businesses such as Meetup and Classmates. But ignoring social media juggernauts like Facebook and Google Plus would be like ignoring CBS and NBC when there were only 4 main TV channels.
social media business listings
You can set up and should set up business listings on the main social media platforms. Of course, this is one of the services that Enchanted Marketing provides. It is important that you set up the listing correctly.
Correctly means putting in the company name, address, and phone number so that it is consistent with every place else it appears. It also means filling out all the information you possibly can. As with all the other areas discussed on this websited, more content always beats less content. The Social Media sites are much more likely to show a listing that is completely filled out than one done in a half assed fashion. Plus it is more appealing to potential customers browsing the listing and makes it more likely they will contact you.
Finally, correctly means getting the listing verified or approved. Some companies have a listing but they haven't gone the last step of getting it verified or approved. (Different social media sites use different terms.)
map listings help generate leads
Why is it important to get the listings verified as discussed above? Well, you aren't likely to show up on the map listings unless you do. This is mostly true for Google Plus/My Business, Bing Places and the Yahoo business listing, not really an issue for Facebook. You can frequently get on the map even if you aren't on the first page with your website listing. The nice thing when your website does rank is that you are there twice on the first page and that much more likely to have someone call or email or fill out a form.
social media postings
For ranking, it is most important to get your business complete and verified. But, you can also have a dialogue with customers by posting on the various social media sites and joining groups whose members would have an interest in your products or services. When joining a group, don't make a sales pitch. Big turn off. Give some helpful advice and take the process slowly and get known in the group. Enchanted Marketing can help you find groups and can help with postings.
Enchanted marketing - turning social media into another tool to grow your business
Enchanted would be happy to talk to you about how you can use Social Media to enhance your business. To find out more, fill out the form on this page or call the number below.
Our base is in Baltimore, MD, but because it is an online business, we can help companies anywhere in the country. We have worked with a variety of companies in Maryland, in Annapolis, Bel Air, Columbia, Baltimore and more. We look forward to working with you.