LEAD TRACKING / CAPTURE

leads without proper capture and follow up is a waste of money

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​Enchanted Marketing has several tools that can help make your closing rate on leads increase. Making your marketing more effective will increase your bottom line! These include
  • Inbound Phone Numbers
  • Multiple Response Phone Numbers
  • Online Forms
  • Automated Call Backs - This can be a game changer

inbound phone numbers with
extra features

You may have some similar capabilities with a voice mail system but the phone number system we use may have some extra features that will help close sales.
  • Records the number the call was made on
  • Records the calls
  • Sends the recording to as many people as you desire
  • Call forwarding if you want
  • Calls can go to one person or multiple
  • Can easily change who and how many people receive the phone calls and the recordings

By recording the phone number, you don't have to worry about missing part of the number on a garbled recording. You can have the call go to one number or multiple numbers at the same time. You can also set up so that if it isn't picked up after a certain amount of time it can be forwarded to another number. See below for more about the multiple phone number feature.

multiple response phone numbers - 
Decrease missed calls, increase closes

These inbound phone numbers can dial multiple phone numbers at once. So, if you have a floor of sales people, it can ring all of them and the first one to pick up gets the call. It can eliminate missed calls and prevent the customer from dialing the next company on his list and never getting back to you. Frequently, in many businesses, people are busy and no one picks up the phone, One of your staff calls back several hours later and finds the person already went elsewhere. (That is assuming he didn't just hang up in the first place when he didn't get an answer and you never know who called.) This reduces the number of missed calls and increases the close ratio.

online forms - make it easy to respond

Most companies have online forms so you may not think this is such a big deal. But when it is combined with the next feature, it is. Also, many websites make it difficult to find a form to fill out.

Why make it difficult for people to contact you? Not only should your phone number be prominent on the web site, your form should be easy to find and fill out. You have no idea which page of your website their search will take them to. If the form isn't on each page, a large button should be on each page taking you to the form. You are not Coca-Cola looking for brand awareness. You want these websites to help you sell. You need to make it as easy as possible for people to respond.

Also, don't assume that they will call you. People are busy and may not want to call at the moment. Or there may be other reasons they don't want to call. You want as many ways to connect as possible.

automated call backs - adds to profits

This will jump your closing ratio. We can easily set up the forms on your website to work with this feature. Here is how it works:
  • A person fills out the form and hits send.
  • The link we add to your site reads the phone number they entered.
  • It dials one or more numbers at your office or your salespeoples' cell phones.
  • The first salesperson to pick up hears, "Dial 1 to be connected"
  • They hit one and the software dials the person who just filled out the form.
  • Before they have a chance to look at another company online, your salesperson is talking to them.
Normally, online forms come in and maybe someone gets to calling them back in an hour or two. Sometimes it is a day or two. By this time the lead is cold and has probably gone elsewhere. With this system you can be talking to them when they are a hot prospect and greatly increase your close ratio.

enchanted marketing increases your marketing's impact

Call Enchanted Marketing today or fill out the form, to find out how we can help you make your marketing more effective and close more sales.
443-955-5536
We are located in Baltimore, Maryland, but can easily help you whereever you are in the United States. Our clients are in a variety of Maryland locations, including Baltimore, Annapolis, Bel Air, and Columbia, MD