LINK BUILDING

links are unseen but very important to your page ranking success

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What are links? When you click on a piece of highlighted text and it takes you to another page or another website, that is a link. All links work the same but for our purposes they can be divided into what we will call forward links, back links and internal links. They are explained below from least to most important.

forward link strategy

Forward links are least important but still important is a backwards sort of way. What we mean by forward links are ones from your site to another website. It is OK and natural if you link to a couple of other sites. But each time you do, you transfer a bit of your ranking power to that other site and diminish your site's power a bit. So be restrained in the use of links to other sites.

internal linking strategy

Internal links are ones between pages in your own site. These are important for two reasons.

1. These links make it easier for customers or potential customers to move around your website. The easier you make it to explore your website and the longer they stay, the more likely they will contact you in some fashion. This is also the reason good content is so important as discussed on the content creation page. (This is an example of an internal link.)

2. The search engines like to see internal links because it helps people doing a search have a richer experience. It also indicates that you have put more time and effort into your website which they like.

 back link strategy - critical to seo, ranking and lead generation

A back link is when another site links to your site. There are also two reasons why back  links are important. 

1. ​The lesser of the two reasons is that if another website is linking to yours, customers might find your site that way. It becomes more important if the site linking to you is very popular.
2. The search engines are looking for validation that your site will give a good customer experience so people are happy with the search results. If someone thinks your site is terrible, they are not likely to link their site to yours. So if a number of other websites have linked to your website, it is a vote of confidence that the search engines make note of.

There are some nuances to the back links that you need to be aware of. There are three factors that come into play

• Quantity - The more links to your site the better
• Good Quality - Quality can trump quantity. If there was a link from the home page of Google or Wikipedia to your website, it would rank at the top of just about any search. That would most likely be true even if  your competitor had one or two hundred links. So some links from some more popular sites can be just as important as lots of links from less popular sites.
• Bad Quality - Links that have little power aren't the greatest but still help. But links from sites that the search engines like Google, Bing and Yahoo find suspicious such as sites selling Viagra, or mail order drugs, or a variety of other areas will actually hurt your ranking.

On occasion, we have seen some bad links set up by some large SEO companies for their clients. It is possible that they subcontracted this work out and the subcontractors cut corners.

enchanted marketing linking services

Enchanted Marketing can set up high quality links for you. To find out more, fill out the form above or call the number below. We can help you wherever you are in the United States. We are located in Baltimore,Maryland and serve customers in Annapolis, MD, Bel Air, MD, Columbia, MD, Washington DC among other places in the region.

443-955-5536